What began as a hope for more quality time with my children quickly became the spark that pushed me to start my own small business.

During the upheaval of the 2020 lockdowns, I realised how limited the options were for engaging and therapeutic sensory toys - a gap that struck close to home. Neurodiversity runs through my family. My Husband was diagnosed with ADHD in the 90s, and my children each experience their own sensory sensitivities. Sensory challenges aren’t just something I support - they’re a part of my everyday life. That lived experience drives my commitment to offering products that truly bring comfort, calm, and connection. My mission is to help others feel seen, understood, and supported.

What started in 2021 as Fidget Kids NZ, with just a single box of 50 pop-its on my dining room table, has grown far beyond what I expected. In 2024, I rebranded to Sensory Zone to reflect a broader purpose - supporting not only children, but also teens and adults across New Zealand. Today, I’m proud to offer a thoughtful range of quality, innovative, and engaging sensory and fidget products for every age and every sensory need.

As a family-run business, it means the world to me knowing that the products I share help inspire joy, curiosity, and moments of calm for others. Thank you for being part of this journey - and for allowing me to be part of yours.