The dream of creating a lifestyle that allowed us the flexibility to prioritize what matters most: our family. Driven by the desire to spend more quality time with our children, we embraced the challenge of building a small business.
In the wake of the unprecedented challenges brought about by the 2020 lockdowns, we discovered there was a lack of engaging and therapeutic sensory toys for children — a realization that struck close to home. Neurodiversity runs through our family, starting with my ADHD diagnosis in the 90's and extending to our children, who also have their own sensory sensitivities. Sensory challenges are part of our everyday life — not just our business. Our firsthand experience fuels a deep commitment to offering products that bring comfort, calm, and connection. We’re here to support others in feeling seen, understood, and empowered.
What began as Fidget Kids NZ in 2021, with just a single box of 50 pop-its, has since grown and evolved. In 2024, we proudly rebranded as Sensory Zone to reflect our expanded focus — now catering not only to children but also to teens and adults. Our commitment to providing quality, innovative, and engaging sensory and fidget toys has resonated with individuals of all ages across New Zealand..
As a family-run business, we take pride in knowing that the products we provide foster joy, curiosity, and a sense of wonder. Thank you for being part of this incredible journey .
